It really is about motivation. After all, what impels someone to climb a mountain, or go to college, or save for a car, or learn a new language or anything of a thousand things? What is it that moves someone to action from a position of comfortable stasis? The answer is motivation. Motivation is the process of stimulating you to action. It takes a need, desire or some other impulse and incites a response. Motivation is the high-octane fuel of success and, as such, it's vital that individuals and teams capitalize on its power.
 
Often motivation seems to occur spontaneously -- the result of apparently random events. But random motivation isn't the stuff of greatness - to say the least of profitability, innovation and success. It's imperative that team makers and leaders cultivate and nurture motivation throughout the life of a project. Fortunately, motivation is relatively easy to create. In fact, it can be reduced to a formula: M = (D+ A)U. That is, motivation equals dissonance plus accountability, multiplied by urgency. This is the DNA of motivation. It's the essence of what will fire individual imagination and resiliently drive action. Contained within this simple formula are the seeds of phenomenal success.